Libri di Schilling

PrefaceIntroduction 1 PART ONEIndustry Dynamics of Technological Innovation 13 Sources of Innovation 15Types and Patterns of Innovation 43Standards Battles and Design Dominance 67Timing of Entry 89 PART TWOFormulating Technological Innovation Strategy 107 Defining the Organization's Strategic Direction 109Choosing Innovation Projects 129Collaboration Strategies 153Protecting Innovation 183 PART THREEImplementing Technological Innovation Strategy 209 Organizing for Innovation 211Managing the New Product Development Process 235Managing New Product Development Teams 265Crafting a Deployment Strategy 283 INDEX 311