Libri di Lidstone, J. , MacLennan, J.
Biografia e opere di Lidstone, J. , MacLennan, J.
Marketing planning for the pharmaceutical industry
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Lidstone, J. , MacLennan, J.
editore: Gover
pagine: 146
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.
